2019 will be the year veganism goes mainstream, according to top news title The Economist.
The outlet has published an article titled The year of the vegan, which lists some of the ways the vegan movement is becoming more prevalent in various sectors of society.
Vegan going mainstream
“The business of providing vegan meals is booming,” said The Economist. “McDonald’s has started selling McVegan burgers.
“Sales of vegan foods in America in the year to June 2018 rose ten times faster than food sales as a whole. Giant food firms are clambering onto the bandwagon, creating vegan lines of their own, buying startups, or both.
“Tyson Foods, a meat behemoth, has a five percent stake in Beyond Meat, which sells meat-free patties to TGI Friday’s, a restaurant chain. Even Big Meat is going vegan, it seems.”
The school district of Los Angeles, America’s second-largest, will start serving vegan meals in all its schools during the 2018-19 academic year. In its annual meeting in 2018, the American Medical Association called on hospitals to offer more such meals. But most national governments have been reluctant to encourage veganism. That could start to change in 2019 when the European Commission at last begins the process of formally defining what counts as vegan (and vegetarian) food, providing a measure of legal certainty.
Charity Veganuary – which supports people as they try a vegan diet throughout January – has said 2019 will be its biggest year yet, with an estimated 300,000 people set to take part.
Speaking about why veganism is on the rise, Rich Hardy, Head of Campaigns at Veganuary, said: “Put simply – visibility! No longer a counter-culture, ‘vegan’ is now a word we see and hear everywhere – in shops and restaurants, in people’s conversations on the streets, and in newspapers and magazines. It’s not hype or a short-term trend.
“There’s substance to its rise and that gives it credibility. Any movement or venture has to reach critical mass to carry on and succeed. We think veganism has reached that point and is now firmly on its way to the mainstream.”
Source: Plant Based News & The Economist